Responsibilities
Concept: Finish Selections, Finish Boards, Image Search, Ideation, Concept Sketches
Design Development & Documentation: Millwork Package (63 Fixtures)
Sketch-Up Modeling: Building base model, model details for rendering views
Project Info
Rebel Sports Shoes Australia
Retail Design / Fall 2018 - Summer 2019
By: Watt International Inc.
Location: Doncaster, Australia
Clients: Nike Australia, Nike US, & Rebel Sports
Status: Completed, concept rolled out in other locations
A house hold shoe store in Australia asked us to design a new ideal model store. This new store model would be true to the Rebel spirit and unique. Clients specified the design to not be comparable to their competitor - JD Sports; coincidentally having the same brand colour - yellow. We focused on providing an experience for each type of shopper, lower level with the main bulk of footwear and softgoods. Upper level having sport specific goods with dedicated areas; the basket ball mock-arena being the front anchor.
